00:00:00: just a few days I had talked on the

00:00:03: phone with a colleague who is

00:00:04: desperately looking for workshops where

00:00:07: she can learn more specialized topics

00:00:10: like weight management and smoking

00:00:12: cessation our colleague has had a very

00:00:15: intensive several days class and

00:00:18: hypnosis and now she knows a lot but at

00:00:22: the same time she likes the confidence

00:00:25: and the knowledge to approach such

00:00:28: topics as smoking cessation and weight

00:00:30: management and other topics as

00:00:33: confidence etc hello my name is Axel

00:00:38: Hombach I'm the head of the Hypnose

00:00:40: Zentrum Köln in Germany I'm currently

00:00:42: online with Dr. John Butler of the HTI

00:00:45: in London the Hypnotherapy Training

00:00:47: International hello John how are you

00:00:49: hello Axel I'm wonderful thank you how

00:00:53: are you I'm very excited to talk to you

00:00:56: again and gather some more pearls of

00:00:59: wisdom as one of my trainers back at the

00:01:02: IBM time set now with this introduction

00:01:05: our colleague that is now desperately

00:01:08: looking for more information we are

00:01:11: offering in August just in a few weeks

00:01:14: from now two classes in smoking

00:01:17: cessation and weight management because

00:01:21: we know from our experience and

00:01:23: especially you with your almost 40 years

00:01:26: of experience how little information

00:01:29: about those specific topics is out there

00:01:32: and how low some of the information that

00:01:36: is out there can be now with the two

00:01:39: classes that you are offering with these

00:01:42: two workshops which are both two one-day

00:01:46: workshops John can you tell us briefly

00:01:49: what you are going to cover in these two

00:01:52: one-day high intensive workshops on

00:01:55: transforming quit and transforming

00:01:58: weight what can our participants expect

00:02:01: to take away from this course Axel these

00:02:05: courses are going to give people

00:02:07: knowledge skills a lot of information

00:02:10: that is very important for successful

00:02:13: practice in these areas that people are

00:02:16: going to get personal attention with

00:02:18: this in-depth and intensive course on

00:02:20: the smoking and weight management so I

00:02:23: feel they're going to be able to go away

00:02:24: and use this to practice much more

00:02:27: effectively in these areas these topics

00:02:30: are ones that I've focused a lot on over

00:02:32: the years for many reasons they are very

00:02:35: important for our students and graduates

00:02:38: for developing their practice for

00:02:40: financial success for getting experience

00:02:44: and for many other reasons success in

00:02:46: these areas enables you to succeed in

00:02:49: motivating people in many other areas of

00:02:52: their lives they'll come back for other

00:02:53: things they want to work on and you

00:02:56: begin to understand the nature of

00:02:58: addiction when you study this subject

00:03:00: properly you begin to understand the

00:03:02: nature of therapeutic change and

00:03:04: motivation for other problems other

00:03:06: areas of therapy application so these

00:03:09: courses will give people a great deal

00:03:11: for their time and investment of money

00:03:14: you already hinted at that transforming

00:03:18: quit and weight is not only about weight

00:03:21: management and smoking cessation

00:03:23: transforming quits to bring just a few

00:03:27: more specifics about it can you give us

00:03:30: an idea why transforming quits might be

00:03:35: a very good investment if you are not

00:03:37: only working with smoking cessation but

00:03:40: how does it relate to other topics like

00:03:43: quitting behaviors and starting new

00:03:46: behaviors etc well Axel addiction or

00:03:49: dependency if you wish to call it that

00:03:52: that is a complex area and phenomenom in

00:03:55: itself and you have to understand

00:03:57: something about mind-body mechanisms

00:03:59: you've got to know something about the

00:04:02: chemical basis of this addiction and so

00:04:04: that will help you would other areas of

00:04:07: mind-body practice when it comes to it

00:04:09: you'll be learning about relaxation

00:04:11: you'll be learning about how to give

00:04:13: people different changes of feeling how

00:04:16: to activate their own brain chemistry

00:04:18: and on and on I won't go into too much

00:04:20: depth about that area right now you're

00:04:22: also learning hugely about what

00:04:25: motivates people how they learn to get

00:04:27: rid

00:04:27: for change and take responsibility how

00:04:30: they used the driving forces within

00:04:32: their psyche that are moving them in the

00:04:34: wrong direction into other healthy

00:04:36: behaviors because behaviors expression

00:04:39: of energy as we say an addiction is a

00:04:41: destructive application of their

00:04:43: energies so they're going to learn about

00:04:46: motivation they're going to learn about

00:04:47: emotion how to use and manage emotion

00:04:50: because drugs are often used as a way of

00:04:52: compensating for emotion as a say for

00:04:55: example comfort eating or consolation

00:04:58: eating as I often call it when life is

00:05:00: not giving us what we need when we don't

00:05:02: have the high of life learning about

00:05:05: smoking cessation will also teach you

00:05:07: something about the social factors in

00:05:10: cues that condition people to addiction

00:05:13: and by understanding those you know how

00:05:15: to help people in dealing with other

00:05:17: social pressures and also how to turn

00:05:20: their social relationships into healthy

00:05:23: activity into healthy outcomes

00:05:25: emotionally and so on for their lives so

00:05:27: when you learn about dependency and

00:05:29: addiction Axel you're learning a huge

00:05:31: amount about psychology physiology and I

00:05:35: believe the most powerful effective form

00:05:38: of hypnotherapy

00:05:39: now what about transforming weight what

00:05:42: is it that you may focus on in that

00:05:46: workshop there were the medical aspects

00:05:49: that are very important frankly I have

00:05:51: to say a lot of hypnotherapy teaching in

00:05:54: this area is about a hundred years old

00:05:56: it has hardly changed it is mainly about

00:05:58: giving suggestions and if it doesn't

00:06:01: work the therapist is left kind of high

00:06:03: and dry wondering what to do next and

00:06:05: maybe just repeating failure until the

00:06:08: client gives up or having just very

00:06:10: short term results so here's what we do

00:06:13: that's different

00:06:13: the client is learning about their

00:06:16: emotional factors in a much more

00:06:18: profound way and we're teaching our

00:06:20: students and graduates how to deal with

00:06:22: those emotional factors that are so

00:06:25: prevalent in serious weight problems and

00:06:28: now that's a bit different to in the

00:06:31: case of smoking because with many

00:06:32: smokers the vast majority you won't have

00:06:35: to deal with serious emotional issues to

00:06:38: help them give up they may well be

00:06:39: advised to deal with those emotions

00:06:41: issues of course separately but in the

00:06:43: case of weight management many many of

00:06:46: the clients will need you to help them

00:06:48: with their deeper emotional factors for

00:06:50: them to have any long-term success and

00:06:53: by that I mean more than three or four

00:06:55: weeks of losing weight and then putting

00:06:58: it all back on now people have to learn

00:07:00: something about eating and even if your

00:07:02: skill and knowledge said is not in

00:07:04: nutrition we're going to touch on some

00:07:06: of the main factors to be aware of there

00:07:08: and some of the dangers people are going

00:07:10: to learn an awful lot about personal

00:07:13: their lifestyle their personal behaviors

00:07:16: that may contribute to the weight

00:07:18: management problems they have for

00:07:20: example in their emotional at the

00:07:23: psychosexual level and how that's been

00:07:26: affecting them in their past and in

00:07:28: their present perhaps and there will be

00:07:30: a great deal of information given about

00:07:33: motivation and taking control finding

00:07:37: the role and purpose of the eating the

00:07:39: excessive or unhealthy eating and

00:07:41: learning to change that and so that the

00:07:43: person is really able to make long-term

00:07:46: permanent effective change from this

00:07:49: with that they'll of course be learning

00:07:52: some of our key topics such as learning

00:07:55: how to really move from self-hatred

00:07:58: self-sabotage towards self empowerment

00:08:00: and true healthy self-love so when we

00:08:05: talk about transforming weight from what

00:08:08: you say it also implies that it is

00:08:12: applicable to other areas that not

00:08:15: necessarily have to do with weight

00:08:17: management absolutely because of those

00:08:20: motivating factors that are driving the

00:08:22: weight issues such as low self-image

00:08:25: negative self-concept which becomes a

00:08:28: cycle and then you look at things within

00:08:30: their lives that need to change so a

00:08:33: whole lot opens up excellent when we

00:08:35: work with clients on doubt they'll say

00:08:36: my confidence is improved my ability to

00:08:39: succeed in other areas I'm feeling now

00:08:42: much more liberated less stressed I'm

00:08:45: feeling healthier of course my energy

00:08:47: levels have come up because as people

00:08:49: slide down the problem in

00:08:51: the really overweight problems they get

00:08:53: diabetes perhaps they develop other

00:08:55: health issues so there's a lot of

00:08:57: mind-body factors to consider here but

00:09:00: particularly in terms of learning mental

00:09:04: emotional management and learning self

00:09:07: motivation self controlled and we will

00:09:10: be able to teach them self hypnosis for

00:09:12: other cases that require this so that

00:09:15: they can keep on reinforcing their

00:09:17: positive mental attitudes for many other

00:09:20: areas of their lives why would you say

00:09:23: that beginners and also veteran

00:09:26: colleagues should attend these workshops

00:09:29: well if you want to do a lot of very

00:09:33: good work for society you have that

00:09:35: interest in other people that's a big

00:09:38: factor because there's so much suffering

00:09:40: and problems out there

00:09:42: the smoking issues and weight issues

00:09:44: account for many many deaths and much

00:09:47: illness and harm to people's finances

00:09:50: and family life as I said you need your

00:09:53: skills working at a very high level what

00:09:55: we now know Axel is from many studies

00:09:58: and we're getting better information

00:09:59: from hypnotherapist now as well as the

00:10:02: academic studies to show that success in

00:10:05: these areas is a quite a complex thing

00:10:08: to achieve that many people only have

00:10:11: short-term results with their clients

00:10:13: they will also have other problems that

00:10:16: people substitute one behavior for

00:10:18: another one negative behavior such as

00:10:21: giving up smoking by putting on weight

00:10:23: taking too much alcohol I think we want

00:10:25: people our students to know absolutely

00:10:29: the very best knowledge to be have the

00:10:31: very best skills of the best interview

00:10:33: skills and assessment skills and be able

00:10:36: then to take not only their abilities

00:10:39: with smoking cessation and weight

00:10:42: management but all of their practice to

00:10:45: a much greater level of success our

00:10:47: knowledge and skills in the past and

00:10:49: hypnotherapy in this area has been

00:10:51: somewhat primitive people would often

00:10:53: get better and therapists would take the

00:10:55: credit but really that's those things

00:10:58: were ready for change and often the

00:11:00: therapists role was very little the

00:11:03: therapist had

00:11:04: learn how to use the therapeutic

00:11:06: relationship and develop the therapeutic

00:11:08: qualities of the effective therapist to

00:11:11: maximize their success we will touch on

00:11:13: those topics as well here we're touching

00:11:15: another transforming approach to therapy

00:11:18: transforming therapy is our brand with

00:11:20: what we practice and been doing so for

00:11:22: decades we want people who come to our

00:11:25: courses now in smoking cessation and

00:11:29: weight management to learn this

00:11:31: philosophy and the technical knowledge

00:11:33: and the skills that are needed and

00:11:35: everybody who has been practicing for

00:11:39: more than a few months knows that often

00:11:42: clients come who have had already

00:11:45: sessions with other hypnotists where

00:11:48: smoking worked for a few weeks then they

00:11:52: got back or they experienced a few weeks

00:11:56: or months of weight loss and then got

00:11:59: back they relapsed so to speak now what

00:12:02: your classes of course make different is

00:12:06: that you have access to the up-to-date

00:12:08: research and you use that up-to-date

00:12:12: research information in your classes you

00:12:15: hand over so to speak the most current

00:12:18: information and how to apply it in your

00:12:21: sessions now with that said we will have

00:12:26: both therapists and coaches

00:12:28: participating in our class and at least

00:12:32: in the legal situation in Germany

00:12:34: there's a clear distinction between

00:12:36: people who are allowed to heal and those

00:12:41: who work outside the healing profession

00:12:44: but instead in the more coaching

00:12:46: oriented profession could you say as in

00:12:48: a few sentences why should if no coaches

00:12:52: participate in transforming quit and

00:12:56: wait in August's sure well as you know

00:12:59: there are a lot of similarities between

00:13:01: the two practices because they're about

00:13:04: human communication human interaction

00:13:06: with the coaching model which i think is

00:13:08: an excellent way to look at frankly all

00:13:12: of therapy so you are doing better work

00:13:15: than therapists sometimes as a coach but

00:13:17: without ever

00:13:18: claiming to be healing and doing

00:13:21: inverted commas therapy you're hoping

00:13:23: that client empower themselves you're

00:13:25: helping and discover their power as

00:13:27: opposed to a pathology model is

00:13:30: something wrong with them that they have

00:13:32: to have fixed by a therapist we're

00:13:33: starting on the principle that people

00:13:35: are highly powerful creative in their

00:13:40: minds they need to release this power

00:13:42: they need to be motivated of course and

00:13:45: a coach knows how to help them do that

00:13:47: we help them identify strengths

00:13:50: weaknesses as coaches and we help them

00:13:52: then take the power responsibility in

00:13:55: control that we're now teaching them

00:13:57: about to apply it in smoking and weight

00:13:59: issues and also extending that out into

00:14:02: their lives so coaches can do a

00:14:04: tremendous amount about helping people

00:14:06: move themselves forward in their lives

00:14:08: and realize their potential so what you

00:14:12: say is that hypno coaches will benefit

00:14:15: from your class or your two workshops in

00:14:19: that they learn the scientific

00:14:21: background about what's going on and how

00:14:24: to apply that knowledge then in create

00:14:28: or help the clients with motivation and

00:14:33: setting the goals clear and so heal

00:14:37: themselves so to speak absolutely as I

00:14:40: touched on earlier we're going to be

00:14:42: talking about the brain mechanisms that

00:14:44: are involved in addiction and dependency

00:14:46: and we were going to be talking about

00:14:48: how our work as hypno coaches will help

00:14:52: people to activate the brain mechanisms

00:14:54: in a different way we know that will

00:14:57: make brain changes synaptic connections

00:14:59: will be changed so the coach is going to

00:15:01: learn about that coach is going to learn

00:15:03: about all the social factors that can

00:15:05: hold people down but that now as the

00:15:08: client in this case the the person being

00:15:10: coached is going to be able to activate

00:15:13: their own mind to be able to free

00:15:15: themselves from alibis excuses social

00:15:19: pressures and powerfully emotionally

00:15:22: motivate themselves from within they're

00:15:24: doing it themselves the therapist is a

00:15:26: coach who's teaching them about their

00:15:29: resources and setting goals as you

00:15:31: said and really empowering themselves

00:15:33: with really the very best knowledge now

00:15:36: that we're going to be providing about

00:15:38: motivation and what the potential of

00:15:42: human nature really is within us there

00:15:44: is untapped potential to change our

00:15:47: behaviors to change our emotions to

00:15:49: change our cognition and I believe

00:15:52: coaches need to have the very best

00:15:53: information about that we believe we

00:15:56: provide that and we're going to be

00:15:57: talking about that in relation to

00:15:59: smoking and weight management but this

00:16:02: information will have great application

00:16:05: to all other areas of coaching as well

00:16:07: now with that said on hypno coaches

00:16:11: let's totally focus on why should

00:16:15: hypnotherapists participate in your

00:16:17: workshops hypnotherapist need to know

00:16:19: about the emotional motivating factors

00:16:23: in addiction we're going to cover that

00:16:25: so that's dealt with properly so clients

00:16:27: are not nearly so likely to relapse

00:16:30: we're going to hope the clients

00:16:32: understand the nature of their addiction

00:16:35: what role it plays it's not going to be

00:16:37: just giving them suggestions only and

00:16:39: when you understand about those

00:16:41: motivating internal factors you can give

00:16:43: the very best programming suggestions

00:16:46: hypnotherapists are going to learn the

00:16:48: programming skills the emotional work

00:16:51: that needs to be done for many cases and

00:16:53: they're going to learn about the

00:16:55: biochemical and other factors in the

00:16:57: physiology of addiction that will help

00:16:59: them to do wonderful work with smoking

00:17:02: cessation and weight management why

00:17:04: would you say does it make sense to

00:17:07: attend both workshops attending both

00:17:10: workshops will give you a powerful

00:17:14: understanding of some of the areas where

00:17:16: there are differences in these

00:17:18: addictions for example with the weight

00:17:20: cases you will need to know more about

00:17:23: how to deal with the emotions you will

00:17:26: need to know more about how to uncover

00:17:29: those address them effectively and in

00:17:32: the case of the smoking we'll be

00:17:34: covering that to a lesser extent but to

00:17:38: a relevant extent and you will be

00:17:40: getting a lot of information in smoking

00:17:43: cessation work

00:17:44: about how the brain is affected and

00:17:47: their biochemical activity that's going

00:17:50: on with addiction and how hypnotherapy

00:17:53: interacts with that to change it so

00:17:55: these are complementary

00:17:57: there will be overlaps and there'll be

00:17:59: differences so that alone is a reason to

00:18:01: attend both workshops thank you very

00:18:04: much John for your insight now with that

00:18:08: said with your new information there's

00:18:10: still a few spots open a few seats open

00:18:14: for interested participants and because

00:18:18: we don't know exactly when we are going

00:18:20: to give these two classes again this

00:18:23: might be in two years or three years we

00:18:26: don't know yet We strongly suggest that

00:18:29: you take your chance now and join us in

00:18:32: August two thousand eighteen to bring

00:18:35: you up to the highest level to the

00:18:37: noosed top level of scientific research

00:18:40: and apply that to your practice to your

00:18:44: daily practice both as a coach or

00:18:48: therapist you will benefit from that new

00:18:53: information that John is giving to you

00:18:56: based on his almost 40 years of practice

00:18:59: ten thousands of practice hours at your

00:19:03: disposal so to speak and you benefit a

00:19:07: great deal we are looking forward to

00:19:09: helping you and especially John is more

00:19:12: than willing to help nothing back and

00:19:15: give you all the information that you

00:19:18: ask him just open your mouth ask him and

00:19:21: you shall receive with that said thank

00:19:24: you very much John for your information

00:19:28: and have a fantastic weekend and week

00:19:31: thank you Axel

00:19:34: I look forward to meeting up in Cologne

00:19:36: in August and meeting our participants

00:19:39: there have a great weekend - goodbye for

00:19:43: now

00:19:43: bye for now